George Murphy Connecting Quotations

They prefer brands that are perceived as hip and popular but not too commercial. One of our keys to success will be connecting with consumers on their terms using their technology.

In fact, this target demographic is extremely influential and equally difficult to reach. They prefer brands that are perceived as hip and popular, but not too commercial; they respond best to messages that are available where they congregate, both on- and off-line. For Dodge Caliber, one of our keys to success will be connecting with consumers on their terms using their technology.