Social media allows me to pick my times for social interaction.
You really can't spend money on socail media unless you really try. Socia media is really more about effort than expense.
If you use social media right, you will piss people off. It's actually recommended!
There are two types of people on social media: people who want more followers, and liars.
This is the beauty of social media: it helps you find people and then you can contact them fast and inexpensively.
Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.