You need to earn the right to promote.
You know in a startup, you only need three people. You need someone who can make something. You need someone who can sell it. And you need someone to collect the money. That's the only three roles in a startup. So which one are you?
You have to start with the basic premise that you need to know what your competition is doing.
I don't "need" the rush to be happy. I'd be perfectly happy without the attention and action.
Some things need to be believed to be seen.