We're likely to see advertisers pull away ... They would much rather invest in Oprah's media publishing empire rather than associate with the Stewart brand now.
The brand as we know it is dead. Any brand that's built exclusively around a single personality can't survive something like this.
They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.
There's a tremendous profit margin on the tchotchkes they're selling and I understand the appeal of that. But the most valuable thing that Tiffany has is their brand name. You can't be everything to everybody.