Ian Rowden Quotations

We've always been known for a diverse menu that offers a wide variety of fresh, quality options. Now, we're continuing to innovate by expanding our kids' meal menu with delicious and nutritious choices that children love and parents appreciate. It's a win-win for everyone.

Our focus going forward is going to be to increase relevance among a younger audience.

The advertising is starting to move us in the right direction. We are seeing good returns in terms of the influence the advertising is having on perception of food quality, fresh food and variety.

While our customers desire great-tasting food, prepared fast and at a good value, each divergent group wants something very different from us. Although we are meeting many of the needs, we have learned we have an opportunity within an important growth engine in our industry.

Our competitors have built the segment, consumers have built the habit; for us the foundation has been made.

This is really a unique offering to our menu.

It was one of the organic ideas that came out of our new campaign. As interest grew, we said we should think about auctioning it off, and it took on a life of its own.

The campaign is meant to be inclusive with different-style ads aimed at different audiences. We're on the right track. It's the first shot. You don't solve everything overnight.