In every company, differentiation is never more important than it is in times of trouble, and that's the time when everyone tends to go to the well and equalize rather than differentiate.
Nobody is too important to lead the initiative you say is important.
No one is doing something in your business - getting a sale, having a key customer, working on an R&D project - doing anything that's more important than something you say is going to change the company.
Getting the right people in the right jobs is a lot more important than developing a strategy.
Does coaching work? Yes. Good coaches provide a truly important service. They tell you the truth when no one else will.
HR should be every company's killer app. What could possibly be more important than who gets hired?
Take time to get to know people. Understand where they are coming from, what is important to them. Make sure they are with you.
If your CFO is more important than your CHRO (Chief Human Resource Officer) you're nuts!