Jean Baudrillard America Quotations

If you are prepared to accept the consequences of your dreams then you must still regard America today with the same naive enthusiasm as the generations that discovered the New World.

America is the original version of modernity. We are the dubbed or subtitled version. America ducks the question of origins; it cultivates no origin or mythical authenticity; it has no past and no founding truth. Having known no primitive accumulation of time, it lives in a perpetual present.

Deep down, the US, with its space, its technological refinement, its bluff good conscience, even in those spaces which it opens up for simulation, is the only remaining primitive society.

A sociosphere of contact, control, persuasion and dissuasion, of exhibitions of inhibitions in massive or homeopathic doses...: this is obscenity. All structures turned inside out and exhibited, all operations rendered visible. In America this goes all the way from the bewildering network of aerial telephone and electric wiresto the concrete multiplication of all the bodily functions in the home, the litany of ingredients on the tiniest can of food, the exhibition of income or IQ.

The multiplication of individual sects should not fool us: the important point is that the whole of America is preoccupied with the sect as a moral institution, with its immediate demand for beatification, its material efficacity, its compulsion for justification, and doubtless also with its madness and frenzy.

The confrontation between America and Europe reveals not so much a rapprochement as a distortion, an unbridgeable rift. There isn't just a gap between us, but a whole chasm of modernity.

What you have to do is enter the fiction of America, enter America as fiction. It is, indeed, on this fictive basis that it dominates the world.