Jeff Lanctot Advertising Quotations

I think it reflects that there is a commitment to online advertising, there is a recognition that is part of a long-term retail strategy.

Video advertising will be the single most important development over the next 12 to 18 months. This is where the leaders will stake their ground.

A rush of spending, investing and deal-making marked the continued rise of digital advertising in 2005. The landscape in 2006 is already serving up another year of powerful developments, particularly as media continues to migrate online and new digital formats and technologies emerge and mature.

Online gaming has quickly grown from a closed circuit male teen activity to one embraced by the masses, and advertising dollars are beginning to follow. IGA Worldwide has emerged as one of the leaders in a hot area for marketing exploration in 2006 and beyond.