We grew up watching Woody Allen and Albert Brooks movies, and we see this neurotic, annoying, unlikeable male at the center of a story, and people root for him anyway. I think that's really what we have been craving as women is the hero who doesn't look perfect and doesn't act perfectly.
I'm a fan of Louis C.K., I'm a fan of Lena Dunham. I love shows about people that other people would consider unlikable, or, like, the work of Woody Allen and Albert Brooks.