On every high-rise building over 13 floors, there's a 13th floor, whether you like it or not. Why try to hide it? It's there.
We're always looking at what the competition is doing, ... But do we want to become like Amazon? No. Amazon is an online shopping mall. It benefited from building a great asset early in the game. We're about store integration and expanding the customer reach to Wal-Mart stores.
We've been asked what our single biggest challenge is. I said our single biggest opportunity is building brand awareness,
By starting earlier and building consistent and dynamic messaging around these key categories, we want to show our customers that we have the holiday merchandise they want, when they want it, at the affordable prices they trust from Wal-Mart,