John Fleming Store Quotations

This really appeals to a fashion-forward consumer. Our strategy is to become more relevant to customers who are already in the store across more categories.

We're always looking at what the competition is doing, ... But do we want to become like Amazon? No. Amazon is an online shopping mall. It benefited from building a great asset early in the game. We're about store integration and expanding the customer reach to Wal-Mart stores.

This store will function as an active laboratory for testing a range of new ideas and merchandise in a fully operational setting. If something doesn't work, we will change it and try something else. And when an innovation resonates with our customers, we will consider introducing it in other stores.

Everything we do in this store will give us an opportunity to listen to our customers and deliver on our promise of constantly improving their shopping experience.