John Rittenhouse Quotations
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Age Quotes
Particularly interesting is that Internet shopping included all age groups up to 65, with 53 percent of consumers making Internet purchases. People with incomes over $75,000 were twice as likely to use the Internet compared with people with incomes under $30,000. The Internet continued to attract the most desirable customer, as the higher the income, the more the likelihood to buy on the Internet.
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Changes Quotes
This also suggests that retailers may be better off targeting customers within a few-mile radius of their store locations rather than broadcasting a wider marketing net. Households with incomes under $49,000 and heads of households under 44 -- largely those groups whom you would expect to be undergoing life changes such as marriage, children, rising income, or possibly a new home -- were the most likely to report spending more this season.