John Taylor Game Quotations

I think we ought to assume that $59.99 is going to be the place we start for game prices,

It is one thing to say you're going to introduce online gaming, but it is another thing to say it's really fun to play with, ... Just because a console's Web-enabled doesn't mean it's fun to play with. Somebody's got to come up with an online game that people want to play.

The thing that drives hardware sales is a cool game you can't get anywhere else.

Sega is one of the handful of companies that can aspire to be one of the global leaders in game software, ... They can be a king maker for a platform.

There's been a lot of hand wringing going on because of what the cost outlook is for game development for the next set of platforms, ... I think there's a growing feeling that in order to build and launch a game you're going to have to start at the $20 million mark - $10 million to build the game and $10 to launch it with a big splash. In order to be able to make any money on that kind of investment, you either have to assume some substantial unit numbers, which are hard to do in the first year or two of a platform's existence, or you've got to raise prices.