He had been a very private person up until this past year. It certainly was a bizarre turn in terms of how he handles his personal life and the access that he gave the media to himself. The endless posing on the red carpet and just smooching like they were on the couch at home.
They are a logical counterpoint to the endless sea of self-congratulations ... We take ourselves a little less seriously than the others awards groups. We're basically here to poke fun of everyone else. It's not so much a slap in the face as a banana peel on the floor.