This is not just a career-development day. Considering that the majority of our workforce is involved in a small business, it's important that girls be exposed to a wide range of jobs, and learn that small-business owners wear lots of different hats.
We wanted to design a program that all girls could participate in, even if they don't have a parent in their life. We want them to connect with a caring adult; be exposed to the working world's opportunities in a way that boosts their self-esteem and motivation.