We can provide the studios with a very unique opportunity to reach moviegoers in a way they currently don't have and frankly is going to help with better box office performance for their films.
What I feel the studios will realize is that we are going to provide them with a very tasteful and elegant way to promote their films in our stores. We are building awareness in a way that we feel will be a very effective model for the studios.
This can be a potential shot in the arm for not only Lions Gate, but other independent studios that just have not been able to reach the movie consumer in ways that they would expect.