Lonnie Miller Generation Quotations

Harnessing mobile media technology will be the automotive industry's most important marketing challenge -- and opportunity -- in the next decade. Generation Y is tuning out traditional advertising, and watching what they want, when they want. Creating breakthrough content and developing relationships with customers through emerging media technologies will separate the winners from the losers in the next five years.

There's a new generation of people really paying attention to hybrids, and a lot of new adopters because they're seeing them in more vehicle categories.

There's a new generation of people really paying attention to hybrid, and a lot of new adopters because they're seeing them in more vehicle categories.