Lynn Jurich Solar Quotations

We believe widespread adoption of home solar will significantly improve life in cities by phasing out polluting coal plants, eliminating miles of ugly new transmission lines, and ensuring cleaner, healthier lives.

Homeowners want solar power. It's cost-effective. We invented a business model that makes it really easy for consumers to switch to solar - and that's solar-as-a-service.

I think, in a lot of places, the solar panels are a badge of honor; they're trendy. If you go to Hawaii or Japan, people even install fake solar panels because it's cool and it's popular. And so I think solar panels have gotten a lot more attractive. They're sleek, black, they look good on a roof.

Since Sunrun introduced solar as a service in 2007, it has become the preferred way for consumers to go solar in the nation's top solar markets. Sunrun has deployed more than $2 billion in solar systems and has raised more than $300 million in equity capital.

With the right infrastructure in place, home solar will be recognized publicly as affordable, easy, and smart, and every new home built in the developed world can have clean energy sources built into it.

For every family in liberal San Francisco that went solar with SunRun in 2010, nearly eight families in more conservative Fresno made the switch to our solar power service.

Since I work in home solar, I can't resist focusing on the amazing developments happening here. What many homeowners don't know is that they can have solar installed on their roofs without owning the panels or paying the high upfront costs.

Thanks to the social web, we can share and trade to use a whole universe of things we once had to buy ourselves. From cars to solar panels, people are realizing they can reap the benefits of ownership without the expense and hassle of buying.

Our customer base isn't just people saying, 'I'm an environmentalist, I'm in my Birkenstocks, I went to Woodstock.' Solar is a bipartisan technology. Republicans like solar; conservatives like solar. Over 30% of our customers are veterans. There's something very American about being able to produce power on your own rooftop.