Free ultimately expands markets. Consumers recognize the difference between what they pay for and what they get free. Free can coexist alongside paid media and serve very different needs and markets.
As analysts we are paid to make anticipatory calls on things, and if all we do is repeat what management says to us, we are not doing our jobs. So I don't spend that much time listening to the companies.
They've already paid their debts to society, and then they're hit over the head again.
In two seasons, I'll have the forage equipment paid for. Used equipment is hard to come by around here, so it's very expensive.