The whole trick is getting a legal sign up, getting the variances.
They're not putting this on walls in Gladwyne or Ardmore. These are poor neighborhoods. The whole notion that 'if it's urban, it's OK' is very arrogant and very disrespectful.
It's not mural art. This is someone trying to sell a product. This is commercialism. You have a multi-conglomerate operation coming into the city and breaking our laws.
It's appalling. Sony seems to have a sense of entitlement that they can festoon our neighborhoods with their branding anywhere they want.