Michael Ashcroft Tories Quotations

Conservatives like to talk about 'the strivers' who share what they like to think of as Conservative values. But as I found in my Blue Collar Tories research in 2012, such people no longer see the party as their natural ally.

While loyalists and defectors overall said John Smith did a better job of standing up for Labour's values, they put Blair ahead on representing the whole country, appealing beyond traditional Labour voters and offering strong, competent leadership; switchers to the Tories gave him a clear lead in all categories.

In the 1990s, the Lib Dems won a string of byelections at the expense of struggling Conservative governments. Christchurch, Ribble Valley and Eastbourne went straight back to the Tories at the next general election, but the Lib Dems held their later byelection gains - Eastleigh, Newbury and Romsey - in at least two subsequent general elections.