Mike Gatti Quotations

You need to be targeting your present customers, and people just like them.

You need to be flexible in how you approach different groups. If a lot of your customers are younger, e-mail, text messaging or your website might be more effective; with older people, direct mail may work best.

The market is extremely cluttered with advertising messages today. The biggest challenge facing all retailers is getting a real feel for who their customers are, and then marketing to that core.