Weaker sports are going to have more problems in a weak economy. The big sports tend to take up most of the money. An advertiser with a limited budget is not going to buy women's soccer if the choice is that or college football.
They're a very unique property. The Masters understands that the revenue potential is limited by reasons of their decisions, and they've never negotiated the rights fees they might otherwise be entitled to.
They're a very unique property, ... The Masters understands that the revenue potential is limited by reasons of their decisions, and they've never negotiated the rights fees they might otherwise be entitled to.