Neville Isdell Volume Quotations

This quarter we made further progress toward achieving consistent top-line growth in our business. It completes a transition year in which the company delivered solid unit case volume growth that was well balanced between carbonated soft drinks and noncarbonated beverages.

Our primary focus is to make progress in our flagship North America market where we've lost a small percentage of volume market share.

We have a long way to go in mastering that art, ... As we identified the fact we were under pricing, the pendulum swung too far over to only improve price. The pendulum should be stopped in the middle so we have a proper balance between volume and price.

An effective volume and value growth strategy is critical to the success of our system, ... While this strategy is working in some regions, in other key regions we still have much work to do. The benefit of our actions may not be immediate.

I'm not happy about it at all. I don't believe we performed as well as we could. With just a two percent increase in worldwide unit volume growth last year, it's hard to deny that,