Soon, just as people can now go to Rymans and buy paper to start writing a book, they'll be able to get stuff to start shooting a film.
So quite a lot of people who've come into cinema from the commercials world have had to learn the very fact of what cinematography is over again.
I stayed at MGM for about two years, and in that time I became part of the camera crew and worked my way up to be a focus puller.
We're selective about sound, we tune out things, or maybe you overhear something - and that's an area that's as yet totally unexplored.