Nitin Gupta Apple Quotations

That's something a lot of PC makers are struggling with today and it's something Apple has done really well.

This is some low-hanging fruit. Apple tried to sell the lack of a screen as a feature with the Shuffle, so the Shuffle is easy to compete against. But you have to look at the whole environment. Apple's iPods are doing fabulous and their online music store, iTunes, is No. 1.

Apple was there first. They provided an elegant solution and a vertically integrated solution that works very well.

This type of content is now driving sales, and Apple is leading the way in media consumption.

It has been difficult for competitors to displace Apple because they haven't offered anything different.

Dell is going after Apple's low-hanging fruit with a price and memory capacity that are about the same as the Shuffle. It might be a more compelling device, with the screen and FM tuner, but Apple has its popular iTunes library and offers a better user experience.

Video was inevitable in digital audio players; to actually build the consumer demand portion of that, there really needs to be compelling content. What's promising is that you have one of the biggest content companies in the world willing to experiment with this. But I'm doubtful it will appeal (right now). What will be more compelling is $10 for a whole season. But with Apple and Disney talking, it brings the ability for innovative distribution deals to come to light.

In terms of being there when the market begins to take off, that is beneficial. ABC got the ball rolling with their deal with Apple and there is value in being part of the game first.