Paul Ballew Market Quotations

remains well positioned to dominate the market even at reduced volumes.

The bottom line for us is the utility market remains the largest category in the industry. We are anticipating we will maintain our share of a stable market that is still very profitable.

This is the first and most important market for any vehicle manufacturer. It's not our plan to cede market share in the U.S. market.

The market below $12,500 is almost a million units. It's too big to ignore. We think long term that market will shrink a little further. It may be only a half-million units at some point. But with our global position and product, it's a half-million-unit market we can go after.

The (light truck) market is still important, the market is vital for us,