Paul Dergarabedian Apply Quotations

Audiences want something smart and intelligent, but the rules of marketing still apply ... if it's too esoteric, you may lose the mainstream audience,

Concerns like this can apply to any movie with violence, though 'Get Rich' may get a little more scrutiny because of the reputation of the star, ... But all this does, really, is serve to create a mythology around the movie. It may create a mystique around it and make it a success, similar to 50 Cent's musical persona.

This is the perfect test to gauge the faith-based audience. You can't underestimate this market. The usual rules don't apply (to churchgoing audiences) because they can rally a crowd quickly.