The very strong marketing campaign will produce some strong numbers this weekend.
Mary' was a really strong holdover. It only dropped 8 percent from last week. That's tremendous, considering the amount of competition there is. Word of mouth boosted that film big.
Mary' was a really strong holdover, ... It only dropped 8 percent from last week. That's tremendous, considering the amount of competition there is. Word of mouth boosted that film big.
The themes Tyler Perry presents resonate very strongly with the black community. It reminds me of 'My Big Fat Greek Wedding.' It has elements of comedy and drama and community that just definitely works.
This could be one of our strongest Decembers in a while. There's no doubt these movies are going to be big. The question is how high they can go, and which one will go higher.
This fall season has been in a word, spectacular. We'd been so fixated on the box-office slump, and here we are in a fall boom. This is terrific for the industry and bodes well for a very strong holiday season.
I think people need a really strong reason to go to the movies and to pay the 10 bucks per person and to go out of the house and take that leap of faith, and 'March of the Penguins' certainly was unique and made it worthwhile to go out to the movie theater.
To have such a strong Thanksgiving and the second-best ever business in what has overall been a down year is pretty impressive. Thank goodness for Harry Potter . It has reinvigorated a lot of people to go to the movies.
November and December are pound-for-pound just as important as the summer, ... You see about 20 percent of the gross for the year in about seven or eight weeks. And this year looks to me to be a strong finish to a year that has really had its ups and downs.
They can't show it as many times during the day, so that may have lessened its box office strength. The fact it did such strong business Christmas day shows there's a lot of interest in the movie.
It's somewhat ironic in the final weekend of one of the worst summers ever that we have a strong showing. Hopefully, this sets a positive tone heading into the fall and holiday season.