Maytag is a very strong brand. It's had its challenges, but when combined under a new entity, it gives them the ability to differentiate its product offerings by brand and price.
Maytag is a very strong brand, ... It's had its challenges, but when combined under a new entity, it gives them the ability to differentiate its product offerings by brand and price.
Any time you can expand your brand portfolio, it creates a lot of opportunity at different channels of distribution, at different price points to attract consumers.