So the challenge was to revitalize what a three-row vehicle...

So the challenge was to revitalize what a three-row vehicle could be. We needed to appeal to more people, with more functions for the lifestyles of buyers who are outside the definition of the usual minivan buyer. This vehicle needed to show the advantages of what three rows can do as a way of serving a market that's mostly being ignored, We know how vans are used and how they're configured. We wanted to look at the social aspect, and at how we could use an interior to bring families closer together to enhance their experience. So we created this relaxed lounge environment.

Alan Schneider Quote About Advantages, Appeal, Bring, Buyers, Challenge: So The Challenge Was To...

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