When one looks at the results so far for Stephen King, it is...

When one looks at the results so far for Stephen King, it is something of a wash, ... He simply has made back the money it cost him to pursue this means of reaching his audience with his latest work. For authors who don't have the track record, reputation and built-in audience following of a Stephen King, obviously his example is one that doesn't necessarily encourage them to go out and dismiss their publishers.