Audience needs are changing -- they want to consume media on...

Audience needs are changing -- they want to consume media on their terms, anytime, anyplace, anyhow. If we want to stay relevant in the digital age, the BBC must respond to this challenge by some seriously good technological innovation, resulting in products like iMP, through partnerships such as this one with Microsoft.

Ashley Highfield Quote About Audience, Bbc, Challenge, Changing, Consume: Audience Needs Are Changing They...

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