I want to position my books as premium-priced versions on...

I want to position my books as premium-priced versions on the reasonably-priced scale, if that makes sense, to find a sweet spot between the high-end of what my brand can support and the low end that results in impulse purchases and maximum sales volume.

Barry Eisler Quote About Books, Brand, Impulse, Low, Maximum: I Want To Position My...

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