We're not in the heart of Silicon Valley, but we're just...

We're not in the heart of Silicon Valley, but we're just north of it, ... We really want to use technology as much as we can in the ballpark in innovative, creative ways, but we don't want to just do it to be hokey or for technology's sake. We really wanted to use it to enhance the fan experience, yet at the same time preserve the old-time feel of the ballpark.