Tyson Foods is examining and testing the idea of using...

Tyson Foods is examining and testing the idea of using mobile marketing to build more direct relationships with consumers. Success will allow us to more effectively activate sponsorship properties like the U.S. Olympic Team and USA Gymnastics. This technology allowed us to effectively amplify the Tyson presence in the arena and initiate a dialog with more than half the families in attendance.

Bob Corscadden Quote About Activate, Allow, Allowed, Amplify, Arena: Tyson Foods Is Examining And...

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