The rationale is that the individuals involved feel bad...

The rationale is that the individuals involved feel bad today and are punishing themselves. Believe me, when the league fines them, it will be substantial, ... If I thought an internal sanction, a monetary sanction against them, would suffice or help, I'd do it in a New York second. My experience is it does not. If they are not remorseful on their own -- regardless of whether the league fines them a penny, or whether they fine them hundreds of thousands of dollars -- if they don't internalize the culpability, then we're no better than we were yesterday.