We know campaigns that combine extensive advertising with...

We know campaigns that combine extensive advertising with stepped up law enforcement get positive results. Thanks to 'Click It or Ticket,' our safety belt compliance rate has gone from 76 percent in 2001 to almost 90 percent today. We expect the net effect will be 185 fewer traffic fatalities and 3,000 fewer injuries every year.

Carlos Lopez Quote About Advertising, Almost, Belt, Campaigns, Combine: We Know Campaigns That Combine...

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