Tobacco-cessation programs are critical for the 45 million...

Tobacco-cessation programs are critical for the 45 million Americans who still smoke. Research shows 70 percent of smokers want to quit, but many lack the tools and resources needed to quit successfully. Help from friends, family and employers is critical to their success. Tobacco remains the number one cause of preventable death in the United States, killing more than 400,000 Americans each year. Initiatives such as the Gold Standard can provide smokers with the support they need to quit and stay quit.