While the athletic footwear giants are breaking the bank...

While the athletic footwear giants are breaking the bank with their new technology-driven footwear, today's consumers are also looking for fashionable functionality and affordability in all of their shoes. Many urban styles are evolving into a classier and dressier look, and comfort-wear consumers are looking for additions like ornaments and textures, whatever will make their shoes a unique expression of their own evolving sense of style.