Exposure for the city. It's the first time any one of the...
Exposure for the city. It's the first time any one of the four major sports has ever done anything like this. So you start with that, and I think it's going to blow up from there.
Exposure for the city. It's the first time any one of the four major sports has ever done anything like this. So you start with that, and I think it's going to blow up from there.