The idea that the brand essence can come from anywhere...
The idea that the brand essence can come from anywhere brought a lot of energy to us. It made advertising a practice, not the be-all and end-all, and it gave credibility to our strategic planning people as more than tacticians.
![Jay Farrell Quote About Advertising, Anywhere, Brand, Brought, Energy: The Idea That The Brand...](http://qt.azureedge.net/resources/quotes-images-large/the-idea-that-the-brand-essence-can-come-from-anywhere-brought-a-lot-of-energy-to-a77076d37926883510289e57f64720a1.jpg)