This acquisition allows us to marry our on-air branded...

This acquisition allows us to marry our on-air branded content with compelling new interactive functionality. From the 'Today Show' to 'Project Runway' to 'The Biggest Loser' to all the health & medical and lifestyles segments we do every day on every one of our owned and operated television stations, we will now be able to create a deeper, richer experience around our content for consumers across all emerging platforms.