For the typical customer, their day-to-day interaction with...

For the typical customer, their day-to-day interaction with the insurance provider has the greatest impact on their overall impression of the company and its brand. Having a dedicated local agent handling their insurance needs can be a big advantage in creating a lasting relationship between insurer and policyholder. However, some insurance customers with simple needs place less importance on a local agent and several carriers have made big strides in refining their direct communication channels with customers. GEICO, for example, has done an excellent job of attracting new customers and delivering quality service, whether through their Web sites or call centers.

Jeremy Bowler Quote About Advantage, Agent, Attracting, Call, Carriers: For The Typical Customer Their...

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