We were concerned that produce that did not meet the size...

We were concerned that produce that did not meet the size standards of the marketing orders was being thrown away. At the same time there were elderly people who could not afford to have food. We wanted farmers to have an alternative outlet. The idea was to link up the farmer with the consumer through direct marketing.

Jerry Brown Quote About Afford, Concerned, Consumer, Direct, Elderly: We Were Concerned That Produce...

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