So, you see, it's a real chore for me to write a book review...

So, you see, it's a real chore for me to write a book review because it's like a contest. It's like I'm writing that book review for every bad book reviewer I've ever known and it's a way of saying [thrusts a middle finger into the air] this is how you ought to do it. I like to rub their noses in it.