With the V CAST Music service we wanted to provide our...

With the V CAST Music service we wanted to provide our customers with an unprecedented digital music experience that allowed the widest range of options for accessing and enjoying music. Microsoft and its Windows Media Technologies played a crucial role in enabling this end-to-end mobile music vision. The over-the-air delivery capabilities of the Windows Media DRM platform and broad support across multiple devices and scenarios allow us to provide a truly unique and compelling consumer offering.