There's been a lot of hand wringing going on because of what...

There's been a lot of hand wringing going on because of what the cost outlook is for game development for the next set of platforms, ... I think there's a growing feeling that in order to build and launch a game you're going to have to start at the $20 million mark - $10 million to build the game and $10 to launch it with a big splash. In order to be able to make any money on that kind of investment, you either have to assume some substantial unit numbers, which are hard to do in the first year or two of a platform's existence, or you've got to raise prices.