It's really about taking something inherently negative, and...

It's really about taking something inherently negative, and starting with the word loser, starting with something that's negative, and changing it into something that's positive, redefining it, but doing it in a certain way, how - like I would say when I look out at the world and you see it's dark and it's just overbearing and every day is depressed, depressed, depressed. What it took was to change my perspective a little bit. Not to change the world, to change my perspective.