The advantage of being a niche network is that you know...

The advantage of being a niche network is that you know exactly who your audience is. If you're on the Food Network you know exactly who's watching and what kind of shows they're interested in. It's more difficult for the broadcast networks because they have to focus on a bigger picture. The scope is larger.

Marc Berman Quote About Advantage, Audience, Bigger, Broadcast, Difficult: The Advantage Of Being A...

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